Today’s customers are inundated with emails and are selective about what they open. It’s vitally important to make the best impression with your prospects.
With that in mind, here are 10 reasons why you should use your domain name (yourname@yourbusiness.com) as a professional email address.
Impression is key
If you’re trying to build a professional brand for your business, first impressions are important. Email is one of the most common forms of communication with your potential customers. A professional email address creates a sense of trust, especially if it comes from a credible website. This will increase your company’s potential to attract new customers.
Brand
By being part of an organization, you carry its name wherever you are, even virtually. A branded email is no different than word-of-mouth marketing. You talk directly to a customer, you just do it on the web. If that happens often, and you don’t have your own address, then they won’t easily remember your product brand.
Trustworthiness
Associating your company name with your professional email address adds a touch of interest to potential customers.
Imagine receiving an email from johnmax756@yahoo.com instead of angie@yourbusinessname.com. Chances are they will either not open it or ignore it.
Your professional email address can be an easy recognition of your company. Customers will also begin to remember your company name, which builds brand awareness and trust.
Flexibility
You can create specific email addresses that channel messages to people in different departments of your company (e.g. admin@ or info@). This will increase your potential to respond quickly to inquiries. It’s also easy to maintain email address continuity if someone leaves or takes a vacation, since the alias can easily be changed to a new person and the customer doesn’t have to know about it.
Control
Having your own personalized business email address puts you in control and organizes your system. Through this process, you can easily create email addresses for new employees in your company and it gives you the convenience of controlling the inactive ones.
Organize e-mail by department
It is common for large companies to do this so that potential customers can ask questions directly to the person or department responsible. It also avoids the hassle of forwarding messages frequently.
Team members are recognized
Often, the CEO’s email addresses are the most recognized contacts on the list. However, the CEO or simply the owner of the company is not always there to respond to your messages. That’s why it’s important for your team members to have their own contact information. Potential customers can easily know that a particular person works for your company. They are introduced to the team and their expertise in their specific roles. And you gain more trust from them.
Having trouble creating a personalized professional email address for your company?
Feel free to contact us so we can help you with your needs.