You may use social media platforms for your B2B business, and that’s great if your business needs it.
However, you can’t neglect email marketing because social media marketing rarely ranks above email marketing in B2B business.
Here are some of the reasons why email marketing is still the first choice for a B2B business.
1. Personalized form of communication
Communicating in a personalized way will help you establish trust between you and your customer.
By tailoring your email message to the profile of your prospects, you increase the chances of closing deals.
2. Customer Preference
If you are in the B2C sector and connect with your potential customers using the private messaging feature of social networks, you may be successful.
However, in B2B companies, people prefer GSuite, Outlook, etc., to social networks for 1-to-1 conversations.
The reason for this choice is that the customer only receives emails if they have subscribed to the product or service.
Also, if the customer does not unsubscribe, it means they are still interested in your brand, including promotions and updates.
On the other hand, forwarding discounts and offers to people on social networks randomly may seem spammy….
…since you don’t know if the customer is interested in your product and service.
In short, marketing messages receive less attention in social networks than in email and fail to establish a personal connection.
3. Showcase your expertise
As a B2B business owner, you need to showcase your expertise in a particular niche to get new customers. Many people think that email marketing is only used for promotional messages, but that is absolutely not true.
While positioning yourself as an expert, you need to deploy valuable content through email marketing on a regular basis.
Once people know that you deliver quality content on a regular basis, your subscribers will be happy to receive emails in the future.
4. Increase sales and conversion rates.
With email, you can add value for customers and offer them special discounts as well. Although email marketing is a marketing strategy and tool, it can help you increase sales.
Even top marketers admit that revenue increases up to 760% with segmented email campaigns.
5. Easy to measure
Efficient utilization of marketing efforts is crucial for any B2B business, you need to measure various metrics.
In email marketing, you can track campaigns based on:
– Open rate – The percentage of subscribers who open your email out of the total number of subscribers.
– Delivery rate – The percentage of the number of emails delivered divided by the number of sends.
6. Cost-effective
Email marketing is usually more affordable than other marketing channels, such as print media, direct mail, etc.
Unlike video marketing, you don’t need to organize photo shoots, but can create a compelling email in a day.
For B2B companies, time and money are the most common constraints, and sometimes there is no way around them.
But that’s not the case with email marketing.
The best part?
You can send emails to thousands of potential customers directly to their inboxes without having to pay anything to get email addresses.
Plus, you can send emails to a segmented list based on demographics, geography, interests and behaviors. Your cost per result will be minimal and therefore you can increase your email marketing budget.
7. High return on marketing investment
Whether you are a big brand or a startup with a small budget, email marketing always has a high ROI.
Although the ROI will vary from business to business, you can make the most out of marketing by growing sustainably.
Using advanced email marketing software, you can perform A/B testing to boost your campaigns.
For example, send two identical emails with different subject lines and calculate the open rate of both emails.
Conclusion
There are countless reasons to use email marketing for B2B companies.
Along with email marketing, you need to develop an impactful strategy to convert your leads into customers.
Unlike B2C customers, who make decisions based on emotions, you need to show how you can increase the business of your B2B customers.
By being cost-effective and delivering exceptional results, email marketing can help you grow your business, position yourself as an expert and much more.
The question is: How do you get the email addresses of the decision makers of those companies you want to contact?
Atlas Data Services helps you with that, maximize your sales growth by reaching all key decision makers, feel free to contact us so we can help you with your needs.